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1 comparative advertising
реклама, использующая приём сравнения товаров или услуг различных марокАнгло-русский словарь промышленной и научной лексики > comparative advertising
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2 сравнительная реклама
1) General subject: comparative advertising (реклама изделий со ссылкой на товарный знак конкурента)2) Advertising: comparative advertising, comparison advertising3) Patents: comparative advertizingУниверсальный русско-английский словарь > сравнительная реклама
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3 реклама, подрывающая доверие к товару конкурента
Patents: comparative advertisingУниверсальный русско-английский словарь > реклама, подрывающая доверие к товару конкурента
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4 реклама, рассчитанная на подрыв доверия к товару конкурента
American: comparative advertisingУниверсальный русско-английский словарь > реклама, рассчитанная на подрыв доверия к товару конкурента
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5 контроль путём сравнения
Advertising: comparative checkУниверсальный русско-английский словарь > контроль путём сравнения
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6 метод конкурентного паритета
Advertising: competitive-parity method (при разработке бюджета), comparative-parity method (метод расчета рекламного бюджета, основанный на использовании опыта конкурентов)Универсальный русско-английский словарь > метод конкурентного паритета
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7 показатель сравнения
Advertising: comparative measureУниверсальный русско-английский словарь > показатель сравнения
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8 слово-сравнение
Advertising: comparative word -
9 сопоставительное изучение
Advertising: comparative studyУниверсальный русско-английский словарь > сопоставительное изучение
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10 сравнимый параметр
Advertising: comparative aspectУниверсальный русско-английский словарь > сравнимый параметр
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11 сравнительное слово
Advertising: comparative wordУниверсальный русско-английский словарь > сравнительное слово
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12 сравнительные эксплуатационные данные
Advertising: comparative performance dataУниверсальный русско-английский словарь > сравнительные эксплуатационные данные
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13 сравнительный анализ
1) General subject: comparison study (AD), benchmarks, benchmarking study2) Engineering: comparative analysis3) Construction: gap analysis (документа и его модификации)4) Oil: benchmarking (поэлементный-термин HR)5) Perfume: comparative test6) Advertising: contrastive analysis7) Nuclear physics: reconciliation analysis (проект ЦХОЯТ, Украина, сравнение стандартов США и ГОСТов)8) Molecular genetics: differential display (техника сравнения генной экспрессии белков сходных тканей в разных условиях)Универсальный русско-английский словарь > сравнительный анализ
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14 контрольный анализ
1) General subject: cheque analysis2) Medicine: check analysis3) Engineering: audit trail (процесса), follow-up analysis4) Advertising: control analysis5) Polymers: blank assay, commercial analysis6) SAP.fin. comparative analysisУниверсальный русско-английский словарь > контрольный анализ
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15 метод сравнения
1) Engineering: equal-deflection method2) Mathematics: comparison method, method of comparison (коэффициентов)3) Metallurgy: comparison method (напр. при определении размера зерна по шкале эталонов)4) Metrology: comparison technique5) Advertising: comparative approach6) Management: Comparison Tool -
16 относительное преимущество
1) Diplomatic term: comparative advantage2) Advertising: relative advantageУниверсальный русско-английский словарь > относительное преимущество
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17 справочная цена
1) General subject: posted price (напр., на сырую нефть), list price, posted price, comparative benchmark2) Economy: advertized price, book price, inquiry price3) Banking: benchmark price4) Advertising: advertised price, reference price5) Patents: list price (без скидок)6) Business: benchmark -
18 сравнительное преимущество
1) Advertising: relative advantage2) Business: comparative advantageУниверсальный русско-английский словарь > сравнительное преимущество
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19 сравнительные показатели
1) Advertising: comparative figures2) Audit: comparativesУниверсальный русско-английский словарь > сравнительные показатели
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20 сравнительный отбор
1) Stock Exchange: comparable selection2) Advertising: comparative selectionУниверсальный русско-английский словарь > сравнительный отбор
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См. также в других словарях:
Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking … Wikipedia
comparative advertising — ➔ advertising * * * comparative advertising UK US noun [U] MARKETING ► the practice of advertising goods by comparing them with, and suggesting they are better than, another company s products. This practice is illegal in some countries: »There… … Financial and business terms
comparative advertising — describes reference to the products of another in advertising for the purpose of comparing functions, qualities etc. Under the Trade Marks Act 1994, it is not considered to be an infringement to use the marks of another for such purposes if such… … Law dictionary
comparative advertising — noun : advertising in which a competitor s product is named and compared with the advertiser s product * * * advertising in which a competing product is identified and compared unfavorably with the advertiser s product. [1970 75] * * *… … Useful english dictionary
Comparative Advertising — A marketing strategy in which a company shows how its product or service is superior to that of its competitors by comparing the benefits and costs within the advertisement itself. A comparative advertising campaign may involve printing a side by … Investment dictionary
comparative advertising — /kəmˌpærətɪv ædvətaɪzɪŋ/ noun advertising which compares a company’s product with competing brands to its own advantage ● Disparaging remarks in comparative advertising were strongly discouraged in the industry. ● The company uses comparative… … Marketing dictionary in english
comparative advertising — advertising in which a competing product is identified and compared unfavorably with the advertiser s product. [1970 75] * * * … Universalium
comparative advertising — Advertising that specifically compares the advertised brand with other brands of the same product … Black's law dictionary
comparative advertising — Advertising that specifically compares the advertised brand with other brands of the same product … Black's law dictionary
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture